What is Strategic Accounts ?
Strategic accounts are the life-blood of any enterprise; when they catch a cold the entire organization sneezes. It’s a widely known fact in B2B sales that 20% of customers contribute to 80% revenues. Evidently, this special lot needs undivided attention, unwavering focus and a foolproof plan since it’s strategic to your business. Equally important is your own positioning as strategic partners to this clientele. As an organization, it’s imperative to keep on increasing the pie of your strategic accounts.
At Infinite Possibilities, we realize that the one-size-fits-all policy has run its course. So we customize our engagement tailored to your team’s unique challenges and needs. We strongly believe that learning by doing is the best way to imbibe new skill, which means your sales team will apply what they are learning to their live sales opportunities during the workshop.
SAM Process involves three logical and practical steps:
- Improve articulation of Value with all the stake holders of Strategic Account.
- Leverage and align members of the selling team with respective counterparts in customer organizations and build a solid focused approach in Account Building.
- Document Clear Strategy and time-bound actionable for Value creation in Strategic Accounts.
- Improve overall Quality of funnel and have a clear plan for consistent funnel building in Strategic Accounts.
- Articulate common framework of Value Creation across entire Sales Organization.
- Create a Sales process and disciplined Approach of funnel Building.
- Gain feedback, insight, and ideas to strengthen relationship in Strategic Accounts.