Cold calling is one of the most dreaded activity for every Sales Rep. Cold Calling as a terminology has such negative connotation. Why any call should be a cold call in the first place if u have to call anyone it rather be an informed call. Here are three steps which can help you ace informed calling 1. Follow the term 2. Time block for Informed Calling 3. Focus on outcomes, not the product Informed Calling is challenging, at times annoying and stressful but done in a right manner with focus and great rigour it will help you to explore infinite possibilities in your life.